Client-Based Project · Logo Design · Illustrator CS2 · 2008

This was for a trademark design for Jeriq Josue’s photography blog. He’s an up and coming photographer based in Vancouver. Wisdom tree iconography was hand drawn and vectored in Illustrator accompanied by Rockwell and Myriad Pro typefaces.

Self-Directed Project · Product Design · Softimage XSI · 2008

A whole new series of wheel design coming soon…

Self-Directed Project · Concept Design · Adobe Creative Suite & Softimage XSI · 2007-2008

A new visual identity for Ferrari concept cars.

ECU 4th Year Workshop · Promotional Design · Mixed Media · 2007-2008

· Project Brief
An increasing majority of Filipino youths in North America are not well aware of their traditional fundamentals and have lost interest in their own culture and heritage. They have become disconnected from their culture because of the prevalance of assimilation and western philosophy. Unlike their Asian counterparts, the lack of Filipino iconography and symbolism in North America have limited their knowledge and interest in Filipino history, contemporary literature, and traditional folklore.

To address this issue, the Alamat Experiment is a cultural and social awareness project, which explores opportunities by converging communication design strategies with urban apparel. The project intends to educate Filipino youth to learn more about folklore themes to achieve a new appreciation and understanding of their culture and heritage.

· Objectives
-Raise cultural awareness by utilizing design to promote and popularize folklore and mythologies from the Philippines
-Encourage Filipino youth to learn and achieve a better understanding of their origins
-Converge urban apparel and print media in a series of experimental narrative approaches
-Create additional value and knowledge by using a product to promote cultural sensibilities

· Alamat
Defined as Filipino folklore, legends, and mythologies commonly exchanged through written or oral story telling, the alamat is composed of various narrative themes: creation stories, folklore, mythical creatures, superstitions, and urban legends.

· Triumph – The Defiance of Lapu-Lapu

· Torment – The Rage of the Manananggaal

· Genesis – The Creation of the Philippines

ECU 4th Year Workshop · Promotional Design · Mixed Media · 2008

The Emily Carr 08′ Undergraduate Exhibition ran from May 3-May 11, 2008 and featured a variety of undergraduate projects in fine arts, design, and media. For my graduation thesis, I created a design strategy that promoted cultural awareness among Filipino youths. The result is the Alamat Urban Apparel product line that told stories of Filipino legends and mythologies on the actual garments.

· Exhibition Display – Information Boards & Apparel

· Print Media – Tags & Poster Series

· Promotional Postcard – Genesis Concept Art